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Cut Your Customer Acquisition Costs (CAC) by up to 80%. Pay Only for Customers Who Actually Transact

We deliver real customers who transact on your platform, not just clicks, leads, or signups. Pay only when a customer signs up and completes a first transaction.

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Illustration of customer acquisition and revenue growth

Why This Matters Today

CAC Is a Major Growth Bottleneck

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Across fintech and high-growth digital platforms, average CAC is around $1,450 per customer, making acquisition one of the most expensive cost centers outside of product development especially when traditional paid campaigns drive up costs without guaranteed transactions.

Traditional CAC Models Create Risk

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    You spend thousands on ads, SEO, content, affiliates, and channels with no guarantee of transaction-validated customers.

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    Marketing teams measure activity such as clicks, impressions, and form fills, not actual revenue-producing customers.

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    Even when CAC appears low, true CAC (including tools, labor, sales support, and retention costs) ends up much higher.

Valence Acquisition shifts the risk back to growth execution. We profit when you profit.

What we do

Outcome-Driven Customer Acquisition

We source, qualify, and deliver users who complete the commercial actions that drive your revenue; with transparent qualification, strict quality controls, and compensation tied to outcomes.

Diagram showing Valence outcome-driven customer acquisition process
Illustration representing brand protection and long-term value

Built to Protect
Long-Term Value

Valence operates with strict quality controls to ensure platform integrity and sustainable revenue.

    Our standards include:

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    Behavioural validation and intent analysis

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    Transactional verification

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    Fraud detection and compliance screening

How it works

Valence Acquisition replaces speculative marketing spend with outcome-based pricing.

We acquire customers through owned and partnered channels, but you only pay when:

  1. The user signs up on your platform
  2. The user completes at least one transaction

No transactions. No invoice.

Your CAC becomes fixed, predictable, and auditable.

Key features of Valence Acquisition

Outcomes over activity icon

Outcomes over activity

We get paid only when users meet your revenue-triggering conditions; predictable unit economics, reduced acquisition risk.

Transparent qualification icon

Transparent qualification

Users are acquired through controlled channels designed for intent, quality, and scalability.

Scalable and repeatable growth icon

Scalable & repeatable

Disciplined sourcing funnels, A/B tested creatives, and iterative optimization to scale acquisition.

How We Compare to Market Benchmarks

Metric Industry Avg (Fintech/B2C) Valence Acquisition
Customer Acquisition Cost (CAC) ~$1,450+ per customer From $300 per transacted customer
Risk of Paying for Non-Performing Leads High Zero. Pay only on real activated users
Predictability of Spend Low Budgetable, per-activated-customer pricing
ROI Visibility Delayed Immediate with transactions validated upfront

Customer Economics: LTV vs CAC Benchmarks

Benefits for Your Business

Performance Pricing That Keeps You Ahead

Traditional acquisition models are built on cost per lead or click. We redefine growth by charging only for customers who actually transact, eliminating waste and giving you visible CAC outcomes.

Why Pay for Users Who Never Convert?

Rising ad costs, high competition, and channel saturation inflate CAC. Your spend should be tied to outcomes, not guesswork. Performance-based acquisition aligns goals and delivers measurable ROI.

Customer acquisition costs have more than tripled over the last decade, driven by rising ad costs and competition

This rise makes traditional marketing increasingly inefficient without performance alignment.

Healthy companies target an LTV:CAC ratio of 3:1 or better.

When CAC is unpredictable, this ratio becomes harder to achieve. Performance pricing makes this goal easier to plan and achieve.

Built for Growth-Focused Businesses

Ideal for consumer platforms that:

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    Require high-quality, revenue-generating users

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    Want acquisition spend tied directly to performance

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    Value disciplined execution and transparent measurement

Illustration of scalable business growth
Pricing icon

Pricing

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From $300 per activated customer

You only pay when a customer:

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    Signs up on your platform, and

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    Completes a verified first transaction

No clicks.

No installs.

No inactive users.

What This Means in Practice

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    Fixed, predictable CAC you can model and forecast

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    Zero spend on non-converting traffic

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    Risk shifted away from your balance sheet

Final pricing may vary based on:

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    Transaction type

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    Activation quality

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    Monthly Volume

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    Activation criteria are defined upfront and validated before billing.

Healthy companies target an LTV:CAC ratio of 3:1 or better.

When CAC is unpredictable, this ratio becomes harder to achieve. Performance pricing makes this goal easier to plan and achieve.

Frequently Asked Questions

Here are answers to potential questions.

Contact us icon

Contact Us

If you’re looking to acquire revenue-qualified users with predictable economics and shared risk, we’d like to understand your business and growth objectives.

Use the form to tell us about your platform and the outcomes you’re optimizing for. Our team reviews every inquiry and responds to qualified requests promptly.

For general inquiries or partnership discussions:

partnerships@valenceacquisition.com

+234 307 288 5687

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